网络环境下的定制化旅行服务模式研究

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个性化消费时代,旅游者对旅行服务也产生了定制化需求,利用网络来完善定制化旅行服务,有着巨大的优势。定制化旅行服务模式通过前后台配合在网络环境下来实现,以搭建后台核心数据库的概念模型为基础,为旅游者提供定制化的旅行服务产品。 In the era of personalized consumption, tourists also have their own customized needs for travel services. Using the Internet to improve their customized travel services has huge advantages. The customized travel service mode is realized through the cooperation of the front and backstage supporters in the network environment. Based on the conceptual model of backstage core database, customized travel service products are provided to tourists.
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