一、在媒体融合的宏观背景下,传媒发展呈现出一些新的特点第一个特点,传媒技术越来越复杂,也越来越简单。传媒技术的发展给传播业带来的是革命性的变化,传媒技术的进步,很少有传媒人本身的贡献,即使有贡献也十分有限。当然,一方面,传媒技术的发展包括新的传播渠道、传播方式的技术进步等,传媒人很难进入到这样一个比较高深的理工科行业中去;另一方面,所有的媒体人都在非常方便地使用现代传播技术。总的特点就是传媒技术越来越复杂,使以文科类为主的传媒人很难介入到传媒技术的进 First, under the macroscopic background of media convergence, the media development presents the first characteristic of some new features. Media technologies are getting more and more complex and simpler and easier. The development of media technology has brought about a revolutionary change to the communications industry. Progress in media technology has made very little contribution by the media itself, even with very limited contributions. Of course, on the one hand, the development of media technology includes new channels of communication and technological advancement in modes of communication. It is very difficult for media professionals to enter such a relatively advanced science and technology industry; on the other hand, all media professionals are very uncomfortable Easy to use modern communication technology. The general feature is that media technologies are becoming more and more complex, making it difficult for media professionals to intervene in media technologies