看世界:传媒的格局、规律与路径正在改变。互联网、移动互联网与智能终端的发展与普及,从根本上改变了传媒的格局、规律与路径,传媒理论也将得到进一步的发展,工业化时代诞生的广播电视也将全面进入移动互联网时代。新理念、新技术改变了媒体的业态,BBC、CNN、Netflix等国外的媒体与视频运营商基于新理念、新模式与新技术、开展了大量创新实践,值得我们跟踪研究与分析参考。移动互联时代媒体需要有产品意识、用户意识、数据意识、运营意识、 Look at the world: the pattern, laws and paths of the media are changing. The development and popularization of the Internet, mobile Internet and intelligent terminals fundamentally changed the pattern, laws and paths of the media, and the media theory will also be further developed. Radio and television, which were born in the era of industrialization, will also fully enter the mobile Internet era. New ideas and new technologies have changed the format of the media. BBC, CNN, Netflix and other foreign media and video operators have conducted a large number of innovative practices based on new concepts, new models and new technologies, and are worthy of our follow-up research and analysis. The era of mobile Internet media need to have product awareness, user awareness, data awareness, operational awareness,