“感性”是消费者对于产品或包装容器造型所持有的感觉或意向,是人们心理上的感受或期待,是人的心理感觉。包装容器造型设计就是根据包装内容物的特征以及消费者的心理需求等,采用合适的形态、色彩、质感及造型原理等,设计出具有形式与功能,并符合消费者使用习惯的容器。本文就从包装容器造型设计中的形态、色彩、材质等感性因素进行深入的解析。 “Emotional ” is the feeling or intention held by the consumer for the product or the shape of the packaging container. It is the psychological feeling or expectation of the people and is the psychological feeling of people. Packaging container design is based on the packaging of the characteristics of the content and the psychological needs of consumers, using the appropriate form, color, texture and modeling principles, designed with the form and function, and in line with consumer habits of the container. In this paper, packaging containers from the shape design, color, texture and other perceptual factors in-depth analysis.