动漫形象是动漫产业链的一个品牌展示窗口,是全体动漫从行业从业人员的心血结晶,也是社会文化符号的灵魂。良好的动漫授权形象营销和推广可以挖掘市场潜力,将动漫形象爱好者转化为动漫衍生产品的消费者,动漫形象的衍生产品的营销也会反过来提高动漫作品的知名度。 The cartoon image is a brand window of the animation industry chain. It is the crystallization of the entire animation industry practitioners and also the soul of social and cultural symbols. Good animation and image marketing and promotion can tap the market potential, the animation image enthusiasts into the animation derivative products of consumers, animation image derivative products marketing will in turn improve the popularity of animation works.