“拥有”并不代表能够“玩儿好”!面对正牌赞助没有话题的“偷袭者”玩得好、巨额冠名费的独家冠名商没有植入营销品牌印象深的娱乐营销窘境,TCL集团品牌管理中心营销总监、TCL文化传媒有限公司副总经理张晓光直话直说。从《云图》、《变形金刚3》、《X战警》、《钢铁侠3》、《速度与激情7》到刚刚上映的《侏罗纪世界》,乃至今年年底要上映的,由华谊、万达等联手发行、票房估值20个亿的《寻 “Own ” does not mean that Entertainment marketing dilemma, TCL Group Brand Management Center, director of marketing, TCL Media Co., Ltd. Deputy General Manager Zhang Xiaoguang straight to say. From “Cloud”, “Transformers 3”, “X-Men”, “Iron Man 3”, “Speed ​​and Passion 7” to the just released “Jurassic World” and even to be released by the end of this year, from Huayi Wanda and other joint release, the box office valuation of 20 billion "search