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所有人都知道乔丹是最伟大的篮球运动员。但没有人意识到他还是最伟大的商人。在球场上他是无所不能的篮球之神,在退役之后,他又不动声色地支撑起了“飞人乔丹”这一庞大的商业帝国。AIR JORDAN如今已经深入到流行时尚的各个角落,除了篮球装备外,棒球、橄榄球、牛仔、街头服饰等,你都可以见到AIR JORDAN的标志,他们是球迷心中新的“飞人海报”多年以来,乔丹从不给任何杂志做封面人物。他已经不需要媒体,不需要在其他杂志上浪费时间,不需要讲故事,不需要卖鞋。NBA曾经也是乔丹的“鞋子”。最新的乔丹21代,这双鞋是朴素而又复古的,在21代广告片中,孩子们活灵活现地复制了乔丹的经典动作,但乔丹本人在片中的动作却非常简单:双手交叉、点头赞许、灿烂微笑。片子暗示着乔丹的DNA正在传递着、拥抱着下一代人。由于乔丹的人格和魅力,就算你知道这是商业炒作,依然会心甘情愿地去接受它。
Everyone knows that Jordan is the greatest basketball player. But no one realizes that he is still the greatest businessman. He is the omnipotent basketball god on the pitch. After retiring, he quietly supported “The Flying Queen”, a huge business empire. AIR JORDAN now has deep into every corner of fashion, in addition to basketball equipment, baseball, rugby, jeans, street wear, etc., you can see the AIR JORDAN logo, they are the hearts of fans new “trapeze Poster” for many years Since then, Jordan has never given cover to any magazine. He does not need the media, does not need to waste time in other magazines, do not need to tell stories, do not need to sell shoes. NBA once also Jordan’s “shoes”. The latest generation of Jordan 21, these shoes are simple and retro, in the 21 ads, the children vividly copy Jordan’s classic action, but Jordan himself in the film’s action is very simple: hands crossed, nodded Thumbs up, bright smile. The film hints at Jordan’s DNA being passed on, embracing the next generation. Because of Jordan’s personality and charm, even if you know that this is a commercial speculation, will still be willing to accept it.