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2008年5月18日,对于红豆形象男装(以下简称红豆男装)来说,是具有里程碑意义的一天,因为此次红豆男装加盟商暨产品定货会后,红豆男装彻底告别了批发市场,开始走上了全力建设红豆男装连锁专卖体系之路。时至今日,回顾转型两年多来的发展,红豆男装品牌总监胡浩倍感欣慰,“转型两年多来,红豆男装屡创佳绩,品牌知名度继续扩大,市场美誉度稳步提升;营销模式渐趋成熟,终端运营能力大大提高;产品研发能力快速提升,市场彰显出无限张力。”据胡浩透露,截至2010年为止,红豆男装已开店1500余家,创下了男装行业快速发展的奇迹,“预计到2012年红豆男装将完成3000家门店的战略目标。”对此,胡浩信心满满。
May 18, 2008, for the red image of men’s clothing (hereinafter referred to as red bean men), is a landmark day, because the red bean men franchisee and product ordering, the red bean men completely bid farewell to the wholesale market, On the road to building a red bean men’s chain monopoly system. Today, reviewing the development of more than two years of transition, Hu Hao, Director of Hongdou Men’s Brand, is very pleased. “In the two years since the transition, the popularity of red bean men has achieved great success. The brand awareness has continued to expand, and the reputation in the market has steadily risen. The marketing mode Mature gradually, terminal operation capability is greatly improved; product R & D capabilities rapidly improve, the market shows unlimited tension. ”According to Hu Hao revealed that as of 2010, red beans have opened more than 1,500 stores, setting a miracle in the rapid development of men’s industry “It is estimated that Red Bean Men will accomplish the strategic goal of 3000 stores by 2012. ” In this regard, Hu Hao confident.