随着科技水平的不断提升,动画产业也得到了快速的发展,动画形象的种类日益丰富多样,在这种情况下,我国动画产业迎来了发展的机遇期和挑战。如何在对动画角色进行设计时有效应用民族特色的元素,提升设计的创新性,是我国动画产业发展急需解决的问题。本文就对此进行深入研究。 With the continuous improvement of science and technology, animation industry has also been rapid development, the variety of animation images is increasingly rich and diverse, in this case, our animation industry ushered in the development of the opportunities and challenges. How to effectively apply the elements of national characteristics in the design of animation characters and how to improve the innovativeness of the design are problems that need to be solved in the development of animation industry in our country. This article will conduct an in-depth study.