企业战略规划模式是企业战略规划的工具 ,是针对某个企业的情况 ,使该企业的决策者制定决策方案的一种科学依据。由此 ,对企业规划模式运用好与不好的问题是企业的资源和能力能否同市场营销环境相适应 ,能否根据市场的变化加强和调整自己的应变能力和竞争能力 ,能否在激烈的竞 Enterprise strategic planning model is the strategic planning tool for enterprises, is a business situation, so that the decision-makers of the enterprise to develop a scientific basis for decision-making programs. Therefore, the problem of whether the enterprise planning model is applied well or not is whether the resources and capabilities of the enterprise can be adapted to the marketing environment. Whether it can strengthen and adjust its own adaptability and competitiveness according to the changes in the market can be met The competition