目前设计界有这样一个论调,那就是随着世界经济一体化进程的加速,汉字标志将逐渐失去它存在的价值。究竟是不是这么回事?其实,未待弄清这种说法的对错,很多企业早已“防忠于未然”了。无论从事什么,经营什么,其“代表符号”都堂而皇之地冠以英文字母,似乎这才是一个跨世纪的时髦企业。然而,若不明了其中奥妙,中国企业也许会在市场竞争中绕一个大弯子。众所周知,标志对于塑造品牌、塑造企业形形象起着举足轻重的作用,标志的设计方法有多种,如采用几何形、自然形、人物形、动物形、花木形等,文字标 At present the design community has such an argument, that is, with the acceleration of world economic integration, Chinese characters will gradually lose its value of existence. In fact, it is not clear whether this is right or wrong, many enterprises have long been “loyal”. No matter what, what to operate, its “symbol ” crowning alphanumeric, it seems that this is a cross-century fashion business. However, if you do not understand the mystery, Chinese companies may be in the market competition around a big bend. As we all know, the logo plays a decisive role in shaping the brand and shaping the corporate image. There are many design methods for the logo, such as geometric shape, natural shape, figure shape, animal shape, flower shape, etc.