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消费异化是西方马克思主义理论家用来分析当代资本主义社会的一个重要概念,主要是指被控制的、源于虚假需要的消费,表现为物质消费的过度和意义消费的错位。改革开放以来,随着我国国民经济的迅速发展,以及西方消费主义思潮影响的大幅推进,青年学生已经逐步成为当代社会消费的主体,且消费异化倾向初露峥嵘。因此,厘清消费异化的脉络,利用其对当前大学生的消费行为进行具体分析,具有重要的理论和实践意义。
Dissimilation of consumption is an important concept used by Western Marxist theorists to analyze the contemporary capitalist society. It mainly refers to the controlled dislocation of consumption that is derived from false needs and the excessive and meaningful consumption of material consumption. Since the reform and opening up, with the rapid development of our national economy and the substantial promotion of the influence of Western consumerism, young students have gradually become the main body of contemporary social consumption, and the tendency of consumer dissimilation has been revealed. Therefore, it is of great theoretical and practical significance to clarify the context of consumer alienation and use it to make a concrete analysis of the current college students’ consumption behavior.