一、消费成为社会大众建立自我认同的主要途径有学者认为:消费,成为中国中产阶级建构自我认同或赢得社会认同的主要途径。从历史因素来说,市场经济体制的逐步建立使私有财产的积累和合法性成为现实,阶层地位的认定开始更多地依赖财富的多寡以及由此决定的消费水平的高低;从经济因素来说,改革开放以来城镇居民收入不断增长,并且人们的消费行为开始受到国家的鼓励;从社会因素上说,在党和国家对消费的倡导和全球化 I. Consumption Becomes the Major Way for the Community to Establish Self-identity Some scholars think that consumption has become the main way for China’s middle class to construct self-identity or win social approval. Historically, the gradual establishment of a market economy has enabled the accumulation and legitimacy of private property to become a reality, and the determination of class status has come to rely more and more on the amount of wealth and the level of consumption thus determined. Economically, Since the reform and opening up, the income of urban residents has been continuously increasing, and people’s consumption behavior has begun to be encouraged by the state. From a social point of view, at the party and state’s advocacy and globalization of consumption