作为文化创意产业的代表、被称为21世纪的朝阳产业的动漫产业,发展前景无可限量,而我国的动漫产业如今也正处于有利的政策环境当中,关键是不能仅仅依靠政策对于朝阳产业的保护和扶持,而是需要下大力气突破目前客观存在的如文化精神缺失、人才匮乏、产业链失衡等诸多瓶颈,才能早日步入投入和产出良性循环的轨道,才能不断提升中国动漫产业在全球的市场占有率和核心竞争力。 As a representative of the cultural and creative industries, known as the animation industry in the sunrise industry in the 21st century, the development prospect is limitless. However, the animation industry in our country is now in a favorable policy environment. The key is not to rely solely on policies for the sunrise industry Protection and support, it needs to make great efforts to break through the bottlenecks of the objective existence such as the lack of cultural spirits, the shortage of qualified personnel and the imbalance of the industrial chain. Only in this way can we gradually enter the orbit of a virtuous cycle of input and output in order to continuously upgrade China’s cartoon and animation industry Global market share and core competitiveness.