旅游纪念品设计是一门综合性文化设计艺术,它常常将传统艺术和产品形态相结合,既要表现历史久远的沧桑又要赋予现代最新的时尚,如何展现蕴涵深厚的中国传统文化,将其应用到设计,使设计的旅游产品具有更好的文化支撑。本文先简述了中国传统戏剧脸谱的艺术特点,分析了戏剧脸谱在设计中的应用方法和类别,最后对如何开发出具有独特文化内涵的旅游产品提出了个人见解。 Tourist souvenir design is a comprehensive cultural design art, it often combines the traditional art and product form, not only to show the vicissitudes of history but also to give the latest modern fashion, how to show the profound Chinese traditional culture, its application To design, the design of tourism products with better cultural support. This article first outlines the artistic features of traditional Chinese drama masks, analyzes the methods and categories of the design of drama masks, and finally puts forward personal opinions on how to develop tourism products with unique cultural connotations.