企业形象客观反映企业的综合素质,良好形象已成为企业竞争的制胜法宝,全员参与至关重要。无论是内在素质的提升还是外在因素的打造,引导是根本,载体很关键,需要倡导“六个全覆盖”。倡导学习全覆盖,树立优秀的员工形象。企业形象塑造依赖于员工单体形象,二者有机结合是塑造良好企业形象的关键。良好的企业形象需要 Corporate image objectively reflect the overall quality of enterprises, a good image has become a winning weapon for business competition, full participation is essential. Whether it is the improvement of internal quality or the building of external factors, guidance is the fundamental and the carrier is the key. We need to advocate “six full coverage.” Advocacy of learning coverage, establish a good employee image. Corporate image building depends on the image of the employee monomer, the organic combination of the two is the key to shaping a good corporate image. Good corporate image needs