在平面设计中,非常重要的一个基础部分为色彩艺术设计,借助于平面设计来营造色彩,增强色彩冲击效果,促使人们对情感需求的直接感受得到提升。平面设计中不同的色彩蕴含着差异化的意义,使人们产生不同的感受。因此,就需要对色彩中的美学充分了解,以便更好的服务于平面设计。本文简要分析了平面设计中的色彩美学,希望能够提供一些有价值的参考意见。 In graphic design, a very important part of the basic design of color art, with the help of graphic design to create color, enhance the impact of color, to promote people’s direct feelings of emotional needs have been enhanced. Different colors in graphic design contain the meaning of differentiation, so that people have different feelings. Therefore, you need to fully understand the aesthetics in color in order to better serve the graphic design. This article briefly analyzes the color aesthetics in graphic design, hoping to provide some valuable reference ideas.