今年7月上旬在青岛举行的’98中国青岛广播电视广告发展研讨会上。来自北京的丁俊杰先生就广告策划这一主题发表了精彩、且富有见地的演讲,博得了与会代表的阵阵喝彩。记者有幸赴会聆听,收获匪浅,特将此行收获独家刊出,与广大读者共享。丁俊杰何许人也?此君乃北京广播学院新闻传播学院副院长、传播学副教授、《国际广告》杂 Held in Qingdao in early July this year ’98 China’s Qingdao radio and television advertising development seminar. Mr. Ding Junjie from Beijing delivered a wonderful and insightful speech on the topic of advertising planning and won the applause from the participants. Reporters fortunate enough to attend the hearing, harvest a great deal, especially this trip harvest exclusive publication, and readers to share. Ding Junjie He Xuren also? This is the Beijing Broadcasting Institute School of Journalism and Communication Associate Dean, Associate Professor of Communication, “International Advertising” Miscellaneous