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户外广告在展现城市魅力和促进城市经济发展中占有重要的地位,随着户外广告的蓬勃发展,广告照明暴露的问题也越来越多。本文以目前已经颁布的各类照明设计标准为参考依据,在综合考虑了城市规模、广告面积、广告材料的光特性、视看距离等诸多影响因素的基础上,按照楼体立面广告照明、沿街广告照明的分类方式,编制了不同环境区域的广告照明设计标准的推荐值,并进一步提出了投光类、内透光类广告照明的计算方法,供相关设计人员参考。
Outdoor advertising plays an important role in displaying the charm of the city and promoting the economic development of the city. With the rapid development of outdoor advertising, outdoor lighting is exposed more and more. In this paper, we have already promulgated various types of lighting design standards as a reference, based on comprehensive consideration of the city size, advertising area, light properties of advertising materials, viewing distance and many other factors, according to the building facade advertising lighting, The classification of street advertising lighting, the preparation of different environmental regions advertising lighting design standards recommended values, and further put forward the type of light, the inner translucent advertising lighting calculation method for the reference of the relevant designers.