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随着“互联网+”理念的提出,互联网和旅游业的有机交融将不断更新旅游业的营销方式以及盈利手段,进而升级旅游企业的流程和优化旅游产业的价值链,进一步打造旅游“新门面”。另外,以移动互联网为依托的新兴旅游——在线旅游能够最大限度为游客提供个性化和优质化的服务,从根本上改变旅游行业形态和旅游经济格局。
With the concept of “Internet + ”, the organic integration of the Internet and tourism will continuously update the marketing methods and profit-making means of tourism so as to upgrade the flow of tourism enterprises and optimize the value chain of tourism industry so as to further create tourism New facade ". In addition, the emerging mobile Internet-based tourism - online travel to maximize the tourists to provide personalized and quality service, fundamentally change the pattern of tourism industry and tourism economy.