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观众在观看电视新闻、接收画面信息时,除了接受传播者预期传播的信息外,还从画面中或者由画面联想到其它信息。在这些信息中,有的强化、渲染、深化了预期传播的信息,有的却是冲淡、有损预期传播的信息,甚至有的否定了传播者预期传播的信息。现把后面这两部分信息称之为负信息。有两条电视新闻的负信息,笔者印象极深: 第一条是来自京杭大运河望虞河工程段防汛工地的现场报道,报道驻无锡市某部官兵帮助地方兴建防汛工程的消息。新闻的开始几幅画面是不少满
When watching television news and receiving screen information, viewers receive not only the information that communicators expect to spread, but also other information from the screen or from the screen. Some of these messages reinforce, render and deepen the expected message, some dilute and impair the expected message, and some even deny the message that the messagers expect to spread. The latter two parts of information are now called negative information. There are two negative news television news, the author was impressed: The first is from the Beijing-Hangzhou Grand Canal Wang Yu River Flood Control site site coverage of the report in Wuxi City, a soldier to help local government to build flood control project news. The beginning of the news a few pictures is full