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桑椹是桑树生产的重要资源,利用桑椹酿制成桑椹酒,是蚕桑资源综合利用的主要方向之一。全国各地对桑椹酒的开发生产如雨后春笋般发展,广西的桑椹酒产业也正向市场化迈进。文章对广西桑椹酒的开发现状和存在问题进行了分析,借鉴国内葡萄酒市场营销的经验进行分析,以及结合桑椹酒生产特点和广西税收政策,对广西桑椹酒的市场化和降低桑椹酒企业的税负提出了一些建议,以期为广西桑椹酒产业的发展提供借鉴。
Mulberry mulberry production is an important resource, the use of mulberry brewed into mulberry wine, silkworm mulberry is one of the main directions of comprehensive utilization of resources. The development and production of mulberry wine all over the country have mushroomed, and the mulberry wine industry in Guangxi is also marching toward marketization. This article analyzes the status quo and existing problems of the development of mulberry wine in Guangxi, draws lessons from the experience of domestic wine marketing, and combines the characteristics of mulberry wine production and Guangxi tax policy to market the mulberry wine in Guangxi and reduce the tax of mulberry wine enterprises Negatively put forward some suggestions in order to provide reference for the development of Guangxi mulberry wine industry.