两大误解 个别人认为做公关只要年轻、漂亮、会说话就行,是吃青春饭的,其实不然,国外有许多四五十岁的公关人。“公关是讲求综合技巧的行业,公关:大策略;奇点子、细执行。”不仅要有扎实的专业知识为基础,而且经验、阅历相当重要,所以公关这一行“入门很容易,越往上走,越往深走越困难,留下来的都不容易。” Two major misunderstanding Some people think that as long as the public relations as young, beautiful, will speak on the line, is to eat youthful rice, it is not true, there are many foreign people in their 40s and 50s. “PR is an industry focused on comprehensive skills, PR: big strategy, odd ideas, fine execution.” Not only must there be a solid foundation of professional knowledge, but experience and experience are very important, so it's easy to get started with PR. Go, the more difficult to go deeper, stay is not easy. "