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公共关系,已经成为现代企业营销的一个必备武器。它虽然起源自美国民间,但却因为为国家服务的优异表现而被世界接受:英国作为第一个完成工业化的老牌强国,第一个认识到了舆论控制和引导的作用,以及舆论所产生的力量,最早(1926年)设立了国家宣传管理机构——皇家营销部,而这一机构甚至被一些历史学家认为,是推动美国放弃孤立主义,投身二战最直接的游说力量。
Public relations has become an essential weapon for modern corporate marketing. Although it originated from the American people, it was accepted by the world for its outstanding performance in the service of the country. As the first veteran of industrialization, the United Kingdom first recognized the role of public opinion in controlling and guiding public opinion, and the power generated by public opinion. The earliest (1926) establishment of the National Propaganda Management Agency - Royal Marketing Department, and this organization is even considered by some historians, is to promote the United States to abandon isolationism, to join the most direct lobbying force in World War II.