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目前,我国旅行社行业利润率普遍偏低,主要原因就是营销手段单一,为了实现旅行社长远发展和整体行业利润的提高,旅行社企业应从营销理念的各个要素入手进行各自的营销计划管理,实现本旅行社更好的发展。
At present, the profit margins of China’s travel industry generally low, the main reason is that a single marketing tool, in order to achieve the long-term development of travel agencies and the overall industry profits, travel agencies should start from the various elements of marketing philosophy to their respective marketing plan management to achieve the travel more Good development.