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张庚淼教授,1957年生于陕西省大荔县。1983年获西安交通大学低温技术专业学士学位,1989年获西安交通大学技术经济专业硕士学位。2000年在香港浸会大学进行研究访问,2002年加拿大萨省大学(University ofSaskatchewan)访问学者。1983年至今在西安交通大学管理学院任教,1996年被评为副教授,兼任中国高等院校市场学研究会副会长,中国市场学会理事,国家自学考试委员会工业工程专业《企业经营战略与市场营销》课程教材主
Professor Zhang Gengmiao, born in 1957 in Dali County, Shaanxi Province. He received a bachelor’s degree in cryogenic technology from Xi’an Jiaotong University in 1983 and a master’s degree in technology and economics from Xi’an Jiaotong University in 1989. In 2000 Hong Kong Baptist University research visit, 2002 University of Saskatchewan visiting scholar. He has been teaching at Xi’an Jiaotong University School of Management since 1983, and was adjunct professor in 1996. He is also the vice president of Market Science Research Association of China’s institutions of higher education, director of Chinese Market Institute, and national self-study exam committee of Industrial Engineering. “Business Strategy and Marketing ”Course materials master