所谓创新，也就是第一次引进新产品或新过程所包含的技术、设计、生产、财务、管理和营销的各个步骤。而营销创新则是指企业在营销管理的过程中，对于新的营销观念、营销组织和营销技术的导入与应用，其中，最重要的是营销观念创新。事实上，由于高技术企业的产品具有某些明显 The so-called innovation, that is, the first introduction of new products or new processes include the technical, design, production, finance, management and marketing of the various steps. The marketing innovation refers to the process of marketing management in the enterprise, for the new marketing concepts, marketing organizations and marketing technology import and application, of which, the most important is the marketing concept of innovation. In fact, due to the high-tech enterprise's products have some obvious