作为一种新的旅游方式,高校旅游引起了很多旅游行业的关注,然而,大学生旅游市场还一直处在一种无序的发展状态,本文以汕尾职业技术学院为例,通过调查高校旅游的现状、分析存在的问题,提出从政府措施、旅游产品、产品推广等方面的个人建议。 As a new way of traveling, tourism in colleges and universities has aroused much attention in tourism industry. However, the tourism market in undergraduates has been in a state of disorderly development for a long time. In this paper, Shanwei Vocational and Technical College is taken as an example. By investigating the status of tourism in colleges and universities, , Analyze the existing problems, put forward personal suggestions from the government measures, tourism products, product promotion and so on.