结合一带一路战略背景,分析了东部沿海区域旅游联动现状,对各要素进行了联动机理分析,提出了以三大旅游圈为核心的联动模型,即:先在各旅游圈内部进行整合发展,再利用旅游圈之间的联系,进一步实现区域整体的联动发展。在此基础上,提出了东部沿海旅游区域联动机制的优化策略。 Combined with the strategic background of the Belt and Road, this paper analyzes the status quo of tourism linkage in the eastern coastal areas, analyzes the linkage mechanism of each factor, and puts forward the linkage model with the three major tourism circles as the core: first, integrate and develop within each tourism circle; and then Use the links between tourism circles to further realize the coordinated development of the entire region. On this basis, the article puts forward the optimization strategy of the linkage mechanism of the eastern coastal tourist area.