《魔法少女小圆》是一部原创电视动画,至今仍被人津津乐道地戏称为“致郁”之作,它成功的原因这里归纳为整体设计的反差性。这是一部内容主题与标题风格走向全然不同的动画。在这部动画中,从表面到其内容都充满了反差设计,包括天真浪漫的标题与压抑绝望的内容之间的反差,剧情发展中日常温婉画风与打斗画风的反差,人物设定的反差等多个方面,正是这种反差让这部动画变得矛盾而有趣并脱颖而出。在这种反差设计中,奇特的价值观和表现手法配以完全相反的画风设计来突出重点,收获了意想不到的效果,我们可以从中得到很多启示。本文以《魔法少女小圆》这部动画为切入点,从动画剧本、画风和角色设计方面来研究分析这部动画中的反差设计特征。 “Magical Girl” is an original television animation, is still talked about as “” To Yu “for its success reason here summarized as the overall design of the contrast. This is a completely different theme and title animation. In this animation, from the surface to its content is full of contrast design, including the contrast between the naive romantic title and suppression of despair content, the development of the plot in daily life and temperament contrasting fighting style, figure set Contrast and many other aspects, it is this contrast to make the animation contradictory and interesting and come to the fore. In this kind of contrast design, we can get a lot of enlightenment from the strange values ​​and performance techniques with the opposite style of painting design to highlight the key, gaining unexpected results. This paper starts from the animation of ”Magical Girl" and analyzes the contrast design features of this animation from the aspects of animation script, style of painting and character design.