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在多样化的市场营销方式中,共生营销是一种新的适应市场竞争的营销方式。通过对共生营销的经济学意义及其不同类型、理念以及共生营销活动中应注意的事项等内容进行探讨,指出工商之间的共生营销关系已由商业领域向产品研发和生产领域及品牌合作延伸,产供销和科工贸一体化合作已成为共同可持续发展的大趋势之一。
Symbiotic marketing is a new way of marketing to adapt to market competition in diversified marketing approaches. Through the economic significance of symbiotic marketing and its different types and concepts as well as symbiotic marketing activities should be noted that matters should be noted that the symbiotic relationship between business and marketing has been from the commercial area to product development and production areas and brand extension Production, supply and marketing and the integration of science, industry and trade have become one of the major trends in common sustainable development.