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通常,宠物主人爱宠物,如同爱自己的孩子一样,当心爱的宠物有病痛的时候,他们也会心疼。正是这个洞察,帮助印度一家宠物食品公司Dogsee Chew在排灯节期间销量增加了50%。该公司的数字营销代理公司Ittisa发现,在排灯节期间经常会出现的情况是,宠物主人会搜索各种方法,让自己的狗免于烟花爆竹带来的烟雾和噪音的影响。Ittisa还了解到,狗的听力是普通人的7倍,甚至有专家表示,烟花爆炸的声响可能会引发小狗的心脏病。
Often, pet owners love pets, just as they love their own children, and they also feel bad when their beloved pets are sick. It was this insight that helped Dogsee Chew, a pet food company in India, increase sales by 50% during the Diwali season. Ittisa, the company’s digital marketing agency, found it often happens during the Diwali season that pet owners search for ways to keep their dogs free from smoke and noise from fireworks. Ittisa also learned that the dog’s hearing is seven times the average person, and some experts even said that the sound of a fireworks explosion may cause puppies heart disease.