熟悉欧迪芬企业的人有一种共识:欧迪芬的人或事,总是带着一种温文尔雅的关爱感。这既是个性又是品牌文化,更难得的是欧迪芬对这种“关爱”始终坚持,从思考到科研,从设计到产品,从文化到活动,坚持了20年。有人说欧迪芬总做“吃力不讨好”的事,总在公益前提下做很多与销售离得很远的事情。的确,在中国时尚的前沿阵地中,欧迪芬站在内衣品牌的个体位置,却倡导着行业的绿色环保;在品牌产品设计上虽走在时尚前端,却坚持将传统文化植入时尚产品;在中国各大名校里,欧迪芬投入大量资源进行青年创业支持;在很多 There is a consensus among people who are familiar with ODIHFEN’s business that Oldefon’s people or things always carry a gentle sense of care. This is both personality and brand culture, even more rare is that Ou Difen on this kind of “love” always adhere to, from thinking to research, from design to product, from culture to activity, insisted 20 years. Some people say that Ou Difen always do “thankless ” thing, always doing a lot under the premise of public welfare and sales away from things. Indeed, in the forefront of fashion in China, Ou Difen standing under the individual brand position of the underwear, but advocated the industry’s green; while the brand product design while walking in the forefront of fashion, but insisted on the traditional culture into fashion products; in China The major schools, Ou Difen invested a lot of resources for youth entrepreneurship support; in many