技术的进步和新媒体的快速崛起冲击着传统媒体市场,包括报纸、杂志等。新媒体正在改变现代人获取信息的方式,越来越多的受众开始选择用手机、电脑等媒体终端接收信息,传统报刊受众正在流失,纸质媒体发行量下滑,广告业务也随之萎缩。 Advances in technology and the rapid rise of new media have hit traditional media markets, including newspapers and magazines. New media are changing the way modern people get information. More and more audiences are beginning to choose to receive information through media terminals such as mobile phones and computers. Traditional newspapers and periodicals are losing their audiences. The circulation of paper media is declining, and the advertising business is also shrinking.