100年前,金·吉列以其创造性的另类营销手段开创了自己的商业帝国:提供免费(或者至少是廉价得近乎免费)的平台产品,然后通过耗材或者补给或者服务,来获得真正丰厚的利润和收入。这种商业模式正是如今免费模式的鼻祖:中国移动的0元购机活动,以每月的高额话费为条件;雀巢免费咖啡机和胶囊咖啡包捆绑销售;惠普低价打印机,依靠墨盒创造主要利润……如果说,吉列创造性的营销手段让公司起死回生,那法国数学家约瑟夫·伯特兰德对《关于 100 years ago, King Gillette pioneered his own business empire with its creative alternative marketing: offering free (or at least cheaper free) platform products and then getting really rich through supplies or supplies or services Profit and income. This business model is now the originator of the free model: China Mobile’s 0 yuan purchase activities, the monthly high bill conditions; Nestle free coffee machine and capsule coffee bag bundled sales; HP low-cost printers, relying on cartridges to create The main profit ...... If Gillette creative marketing means the company revived, the French mathematician Joseph Bertrand on the "