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第二十届宁波国际服装节同期举行的中国男装高峰论坛上,海澜之家股份有限公司副总经理徐庆华、依文企业集团首席执行官张挺及雅戈尔服饰控股有限公司总经理胡纲高等齐聚一堂,研讨新常态下男装产业发展新途径,碰撞出许多智慧的火花。徐庆华:海澜之家的全渠道运营2002年,海澜之家在南京开了第一家门店,品牌初创管理经验不多,成本很高,业绩不好。后来迅速调整思路,截至2015年市值、品牌价值都排在行业第一名。是什
Twentieth Ningbo International Garment Festival held at the same period China Men Summit, Helan House Co., Ltd. Xu Qinghua, deputy general manager, according to Evian Group CEO Zhang Ting and Younger Garments Holdings Limited General Manager Hu Gang Gao Qi Gather together to discuss the new normal men’s clothing industry under the new path of development, collision of many sparks of wisdom. Xu Qinghua: all-channel operation of Heilan Home In 2002, Heilan Home opened its first store in Nanjing. There is not much experience in brand management, high cost and poor performance. Later quickly adjust their ideas, as of 2015 market value, brand value ranked first in the industry. what’s it