随着市场竞争的加剧和顾客消费观念的转变,顾客满意度被越来越多的学者和经营者所关注。景区作为一个企业化运营的经济体,游客满意度的高低直接影响了游客的重游率和向亲友推荐的意向。因而,游客的满意度越来越受到景区管理部门和学者的重视。有基于此,本研究以广州白云山麓湖公园为研究对象,运用主成分分析法,对游客的满意度进行测评,在测评结果的基础上,通过对景区游客服务的研究,来提出提高景区游客服务满意度的对策,以供景区服务工作者参考。 With the aggravation of the market competition and the change of the concept of customer spending, customer satisfaction is paid more and more attention by scholars and managers. Scenic as an enterprise-run economy, the level of tourist satisfaction directly affects the tourists re-visit rate and the relatives and friends to recommend the intention. Therefore, the tourists’ satisfaction is paid more and more attention by the scenic management department and the scholars. Based on this, this study takes Guangzhou Baiyun Foothills Park as the research object, uses the principal component analysis method, evaluates the tourists ’satisfaction, and on the basis of the evaluation results, puts forward the suggestions to improve the tourists’ Service satisfaction measures for the reference of scenic service workers.