在全国宣传思想工作会议上,习近平总书记强调,做好宣传思想工作必须全党动手,要树立大宣传的工作理念,动员各条战线各个部门一起来做,把宣传思想工作同各个领域的行政管理、行业管理、社会管理更加紧密地结合起来。这一论断明确了新形势下做好宣传思想工作的重大战略思路,为构建高校大宣传工作格局提供了重要指南。随着互联网迅猛发展,新媒体风起云涌,特别是近几年“微博、微信”双微时代的到来,对高校思想宣传工作、新闻舆论工作影响巨大。如何善用新媒体 At a national conference on ideological and ideological work, General Secretary Xi Jinping emphasized that to do a good job of propaganda and ideological work, all party members must work in an effort to establish a working concept of grand propaganda, mobilize all departments in all fronts to work together, and publicize ideological work with administration in all fields Management, industry management, social management more closely together. This thesis has made clear the major strategic ideas of doing a good job of propaganda and ideological work in the new situation and has provided important guidance for building a large publicity work pattern in colleges and universities. With the rapid development of the Internet, new media surging, especially in recent years “Weibo, WeChat ” double micro-era, the work of ideological propaganda in colleges and universities, the news media work has a huge impact. How to make good use of new media