文章运用数据包络分析法,对重庆市各区县社会消费品市场发展效率进行了评估。结果显示:我市消费品市场总体处于较高发展效率阶段,但各区县之间市场发展效率存在明显差异;渝东南翼地区市场发展效率要高于其余两区,但就规模效率而言,“一小时经济圈”地区要明显高于“两翼”地区。对此,文章从居民福利改善和产业结构角度针对性的提出了政策意见。 The article uses data envelopment analysis to evaluate the development efficiency of social consumer market in all districts and counties in Chongqing. The results show that the overall market of consumer goods in our city is in the stage of higher development efficiency, but there are obvious differences in the efficiency of market development among districts and counties. The market efficiency in the areas of eastern and southern wings of Chongqing is higher than that of the other two districts, but in terms of scale efficiency, One hour economic circle “area should be significantly higher than ” two wings "area. In this regard, the article from the residents to improve the welfare and industrial structure point of view of the proposed policy advice.