今年上半年,国内影院票房前100名影院的平均场次同比增幅不足8%,人次增幅不足4%,票房增幅尚不到16%。与此同时,影院竞争加剧不断摊薄单座影院的票房收益,而用地租金持续上涨已成失控之势,尤其在当前影片同质化放映的现实境遇中,影院经营愈加吃力。即便如此,在电影院产出的票房中,扣除5%的电影专项资金、3.3%的税金,剩下 In the first half of this year, the average number of theaters in the top 100 domestic cinema boxes increased by less than 8% on a year-on-year basis, with an increase of less than 4% and a 16% increase at the box office. In the meantime, competition in cinemas has been declining to keep the revenue of single-seat cinemas at a box-office level. However, the continuous increase of land rent has become out of control. In particular, in the current situation of homogenization of current films, cinemas are becoming more and more difficult to operate. Even so, at the box office output in the cinema, deducting 5% of movie special funds, 3.3% tax, the rest