在“十三五”开局的2016年,供给侧改革的浪潮方兴未艾,互联网时代的融合发展如火如荼,在经济全球化的激烈竞争中,家电企业也面临着新的机遇和挑战。为了进一步深入了解我国家电行业发展的现状,探索家电行业发展的新思路,本文以我国著名的家电企业TCL集团为例,通过运用财务分析理论来了解公司的经营情况和财务状况,分析TCL集团在同行业市场竞争中所处的地位,找出其财务中存在的问题,并提出解决对策。 In the “13th Five-Year Plan” period starting in 2016, the wave of supply-side reform is in the ascendant and the integration and development in the Internet age are in full swing. Household appliances enterprises also face new opportunities and challenges in the fierce competition of economic globalization. In order to further understand the status quo of China’s home appliance industry development and explore new ideas for the development of home appliance industry, taking TCL Group, a well-known home appliance company in China, as an example, this paper analyzes the operation and financial status of the company through the use of financial analysis theory. With the industry competition in the position, to find out the problems in their financial, and propose solutions.