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临汾是山西的旅游文化大省,随着经济社会的发展,旅游产业也随着当地得天独厚的旅游资源得到了快速发展,尤其是洪洞大槐树、襄汾丁村遗址、吉县黄河壶口瀑布等等,已经是享誉海内外,但也要清晰认识到,“十二五”时期也是临汾旅游面临激烈竞争、不进则退的关键时期,做大做强旅游产业仍然存在一些问题。一是文化影响力大于市场影响力,大文化没有对接大市场。临汾所拥有的巨大文化影响力并没有转化为有效的市场影响力,历史知名度远远大于现实知名度。全市虽然已经拥有过千万的市场规模,但仍未形成大的旅游市场格局。首先,入境市场比例严重偏小。2010年全市1182.29万人次,入境游客仅10.06万人次,不到百分之一。其次,本省主导国内市场的格局十分明显。因此,“十二五”期间,要重点解决如何从本省为
Linfen is a major tourist and cultural province in Shanxi. With the development of economy and society, the tourism industry has also witnessed rapid development with the abundant tourism resources in the region, especially the sites of Huai tree in Xiangdong, Dingcun site in Xiangfen, And so on, is already renowned at home and abroad, but also to clearly recognize that “Twelve-Five ” period is also facing a fierce competition in Linfen tourism, do not enter the critical period of retreat, bigger and stronger tourism industry there are still some problems. First, cultural influence is greater than market influence, big culture is not docking the big market. Linfen has a huge cultural influence does not translate into effective market influence, historical visibility far greater than the reality of visibility. Although the city already has over ten million market size, it still has not formed a large tourism market pattern. First of all, the proportion of the immigration market is seriously under-sized. In 2010, the city’s 11,822,900 passengers, inbound tourists only 100,600 passengers, less than 1%. Second, the pattern of the dominant domestic market in this province is very clear. Therefore, “Twelve Five ” period, we should focus on how to solve from the province