作为传统媒体的广播电视,正在面对来自各类新媒体的冲击和挑战。但是从另外一个角度来讲,作为传统媒体,我们是百姓最熟悉的,离百姓最近,这是个天然优势,如何将这种优势充分发挥出来,如何更好地利用这个优势做好广播电视节目,是一个十分紧迫的问题。下面,结合我的基层新闻工作经验来谈一些体会。一、牢固树立群众观点,以群众根本利益为出发点 As a traditional media, radio and television are facing the impact and challenges from all kinds of new media. But from another point of view, as traditional media, we are the people most familiar with, from the people recently, this is a natural advantage, how to give full play to this advantage, how to make better use of this advantage to do radio and television programs, It is a very urgent issue. Below, combined with my grassroots news experience to talk about some experience. First, firmly establish the mass viewpoint and take the fundamental interests of the masses as a starting point