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营销既是市场的起点,又是市场的终点,营销同时又占据了市场的核心地位。从本质上讲,营销学是一门综合性学科,是经济学、行为科学、管理学等学科的综合。现在,人们越来越认识到,21世纪将使市场营销成为最热门和最有价值的学科。一个企业可以没有金钱、房屋,甚至连工作人员也不要,但它不能没有营销。美学战略将公司战略和营销战略作为输入,通过视觉(或其他感觉)方法来表达公司的使命、战略目标和文化。成功实施的美学战略能为组织及其品牌建立识别。
Marketing is both the starting point of the market, but also the end of the market, marketing at the same time occupy the market’s core position. In essence, marketing is a comprehensive discipline, which is a synthesis of disciplines such as economics, behavioral science and management. It is now increasingly recognized that the 21st century will make marketing the hottest and most valuable discipline. A business can not have money, housing, not even the staff, but it can not be without marketing. The Aesthetic Strategy takes the company’s strategy and marketing strategy as inputs and communicates the company’s mission, strategic goals and culture through a visual (or other sensory) approach. The successful implementation of aesthetic strategies can identify the organization and its brand.