不仅要与民族的主流价值文化相融合,而且伴随着经济全球化,还要与普世的主流文化价值相融合与国家软实力一样,企业间的竞争已提升到文化软实力竞争的层面。构建独具特色而又积淀深厚的企业文化,提升不断内生的充满竞争力的文化软实力,成为越来越多企业的共识和企业发展的战略选 It is not only necessary to integrate with the nation’s mainstream value culture but also with economic globalization and integration with the mainstream mainstream cultural values. Like the national soft power, the competition among enterprises has risen to the level of cultural soft power competition. To build a unique corporate culture with rich deposits and enhance the competitive endogenous culture and soft power has become a strategic choice for more and more enterprises’ consensus and enterprise development