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可以说,是终端庞大的休闲体育人群的体验感和参与感改变了原有的商业模式。里约奥运如期而至。相较于8年前2008年北京奥运会,国人对奥运赛事和体育的观念已经发生了翻天覆地的变化。那么针对里约奥运会和正在蓬勃兴起的体育市场,我们如何来看待其中的机遇呢?复旦大学管理学院市场营销系长期从事体育产业研究与教学的裘理瑾博士以及中欧国际工商学院市场营销学副教授、中欧体育产业课程项目主任向屹接受了《商学院》杂志的专访。
It can be said that the end of a large casual sports crowd experience and sense of participation changed the original business model. Rio Olympic Games on schedule. Compared to 8 years ago in 2008 Beijing Olympic Games, people’s concept of Olympic events and sports has undergone enormous changes. Then for the Rio Olympic Games and the emerging sports market, how do we look at the opportunities? Fudan University School of Management Marketing Department has long been engaged in sports industry research and teaching Dr. Qiu Lijin and China Europe International Business School Marketing Associate Professor, Central Europe Xiang Yi, director of the sports industry curriculum project, accepted an interview with Business School magazine.