新荣记源于浙江台州,是一家主营广东菜的高档餐厅。经过十多年的发展,新荣记以其独特的餐饮文化和良好的口碑已经扩展到了杭州、上海、宁波、临海等地。而本案则是新荣记全国化发展的又一重要阶段。北京新荣记位于金融街上的洲际酒店。金融街是全国高端产业聚集,创造价值最大的区域,汇聚了大量金融机构、金融监管部门及国企总部,因此本案的定位为精品、顶级粤菜餐厅。新荣记得以迅速发展,除了对食物“食 New Wing Kee originated in Taizhou, Zhejiang, is a high-end restaurant specializing in Cantonese cuisine. After more than a decade of development, Xinrongji has expanded to Hangzhou, Shanghai, Ningbo and Linhai with its unique restaurant culture and good reputation. This case is another important stage for the development of New Wing Kee National. Beijing New Wing Kee Financial Street located in the Intercontinental Hotel. Financial Street is a gathering of high-end industries in the country and creating the most valuable area. It brings together a large number of financial institutions, financial regulatory authorities and state-owned enterprises headquarters. Therefore, the case is positioned as a boutique and top Cantonese restaurant. New Wing remember to rapid development, in addition to food ”food