事件营销是通过制造新闻事件来推广产品、创造品牌效应,作为一种常见的营销推广手段,如今也被运用于农产品的推销当中。互联网的发展,为事件营销提供了更为便利的条件,这两年比较火的“潘大米”“褚橙”等品牌,就是通过事件营销成功提高知名度,进而实现价格和销量的飙升。一、事件营销“三借助”1.借助名人效应。名人效应是指利用名人的影响力来,达成的引人注意、强化事物、扩大影响的效应。在选择名 Event marketing is the promotion of products through the creation of news events and the creation of brand effects. As a common marketing tool, it is now also being applied to the marketing of agricultural products. The development of the Internet has provided more convenient conditions for event marketing. In the past two years, brands such as “Pan Rice” and “Chu Orange” have succeeded in raising awareness through event marketing to achieve price and sales volume Soaring. First, the event marketing “three help ” 1. With the celebrity effect. Celebrity effect is the use of celebrity influence, reached the attention, strengthen things, to expand the effect of. In the choice of name