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网络出版形成产业,得益于网络技术的发展。但是,如果没有大众普及化的网络阅读,网络出版市场不可能形成。这就使得两个角色走到前台:一个是网络出版技术服务商,另一个是网络出版销售商。就目前来看,网络出版技术比较容易走向成熟,也就是说网络出版的当务之急不是技术问题,而是培育市场问题。技术服务商“卖水不淘金” “卖水不淘金”是技术服务商的口号。其做法就是,在网络出版淘金大潮中,技术服务商不去淘金,不去买卖金子,而是为淘
Internet publishing industry, thanks to the development of network technology. However, without the popularization of online reading, the online publishing market can not be formed. This brings two roles to the fore: one for web publishing technology service providers and the other for web publishing vendors. For now, the network publishing technology is relatively easy to mature, that is to say the top priority of network publishing is not technical problems, but to cultivate market issues. Technical service providers “water is not gold ” “water is not gold ” is the slogan of service providers. The practice is that in the Internet publishing gold rush, technology service providers do not go to gold, not to buy and sell gold, but for Amoy