淮海戏所处的文化语境已发生了根本性的变化,要想在当今文化语境下发展和振兴淮海戏,淮海戏必须在反省自我的基础上采取有力的应对策略。淮海戏要立足本土,回归群众;淮海戏要注重培养观众,储备人才;发展淮海戏要加大政府投入,改变管理体制,使淮海戏向市场化、产业化方向发展。 Huaihai Opera where the cultural context has undergone fundamental changes in order to develop and revitalize the Huaihai opera in today’s cultural context, Huaihai Opera must take a self-examination on the basis of a strong response strategy. Huaihai Opera should be based on the local community, return to the masses; Huaihai Opera should focus on training the audience, reserve personnel; development of Huaihai Opera to increase government investment, change management system so Huaihai play marketization and industrialization direction.